Marginal Cost Calculator

Step 1: Enter Your Data

Period 1 (Baseline)

Spend ($)

Conversions

Period 2 (Comparison)

Spend ($)

Conversions

Your Marginal Cost Limit ($) (Optional)

Step 2: Model Scenario

This step models a scenario by adding 'N' additional conversions (at your 'Assumed CPA') to the Period 2 data from Step 1. It then calculates the marginal cost against a Period 1 baseline (either from Step 1, or new data entered below).

Define Projection

Additional Conversions (N)

Assumed CPA for these N Conversions ($)

Optional: New Period 1 Baseline for Modeling

Leave blank to use Period 1 data from Step 1.

New Period 1 Spend ($)

New Period 1 Conversions

Ads Marginal Cost Calculator

Step 1: Enter Your Data

Period 1 (Baseline)

Period 2 (Comparison)

Step 2: Model Scenario

Define Projection

Optional: New Period 1 Baseline for Modeling

Results Summary

Initial Calculation (from Step 1)

Modeled Scenario (from Step 2)